This is a beautifully shot, nearly 2 minute commercial for the new Leica M-Monochrom. Shot entirely in Black and White, the story is well-told, and despite some of the comments on the youtube page, is both passionate and horrific at the same time. If you are a photographer, you might recognize the story based on the life of Robert Capa. Enjoy!

UPDATE: If you read the description underneath the video, it appears that Leica didn’t commission this spot. That makes it one heck of a spec piece. But the agency is by F/Nazca Saatchi & Saatchi, production company Sentimental Filme, director Vellas. So maybe not spec…

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