BULOVA

Corgan worked with Bulova to design a space that is uniquely Bulova in every way; a space that inspires and makes them be a better brand.

July 1st, 1941. It was the first TV commercial ever aired and it was broadcast from the empire state building. The 10 second Bulova commercial was simple but left a mark. 75 years later, the moved into that same building, taking over the 29th floor. As the oldest watchmaker in the US, History and Brand were the two key messages that they wanted to communicate through their new space.

Director
DP
VFX Sup
Producer
Writer
Editor

Brandon Carmichael
Luke Boney
Ludo Michaud
Adam Flaa
Jeff Hoferer
Justin Ransom