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	<link>http://www.dailymirror.us</link>
	<description>life. one shoot at a time.</description>
	<lastBuildDate>Fri, 23 Mar 2012 20:48:04 +0000</lastBuildDate>
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		<title>Moving from Final Cut – Progress or Perils?</title>
		<link>http://www.dailymirror.us/?p=1943</link>
		<comments>http://www.dailymirror.us/?p=1943#comments</comments>
		<pubDate>Fri, 23 Mar 2012 20:48:04 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[SXSW 2012]]></category>

		<guid isPermaLink="false">http://www.dailymirror.us/?p=1943</guid>
		<description><![CDATA[<p>Panel:</p> <p>Erik Horn<br /> Andrew Baldwin<br /> Tom Baurain<br /> James Fox</p> <p>&#160;</p> <p>Key Thoughts:</p> <p>One of the big pluses is to be able to work natively is a huge plus! You don’t have the time, space, and man-hour expenses to have to transcode to prores.</p> <p>You are able to load up the FCP shortcuts [...]]]></description>
			<content:encoded><![CDATA[<p>Panel:</p>
<p>Erik Horn<br />
Andrew Baldwin<br />
Tom Baurain<br />
James Fox</p>
<p>&nbsp;</p>
<p>Key Thoughts:</p>
<p>One of the big pluses is to be able to work natively is a huge plus! You don’t have the time, space, and man-hour expenses to have to transcode to prores.</p>
<p>You are able to load up the FCP shortcuts in AP, which is a huge plus.</p>
<p>The speed of AP 5 is greatly increased over FCP7</p>
<p>A huge increase in performance and speed of processing on top of not having to transcode.</p>
<p>These guys stacked tons of layers, blured things, EFX layers, even changed the opacity and it still played back in realtime.</p>
<p>They were running AP5 on Dell’s; they are using the NVIDA.</p>
<p>Schools are going to start changing their curriculum moving from FCP to AP.</p>
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		<title>Your Films Unique Digital Distribution Strategy</title>
		<link>http://www.dailymirror.us/?p=1940</link>
		<comments>http://www.dailymirror.us/?p=1940#comments</comments>
		<pubDate>Fri, 23 Mar 2012 20:34:38 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[SXSW 2012]]></category>

		<guid isPermaLink="false">http://www.dailymirror.us/?p=1940</guid>
		<description><![CDATA[<p>Panel:</p> <p>Richard Lorber – Kino Lorber<br /> Jill Burkhart &#8211; EPIX<br /> Shawn Bercuson – Prescreen<br /> Stephanie Sharis – Snag Films<br /> Jonathan Marlow &#8211; Fandor</p> <p>&#160;</p> <p>Having a strategy doesn’t assure success; but not having a strategy almost surely assures failure.</p> <p>Kevin Smith does a great job of curetting and growing his base [...]]]></description>
			<content:encoded><![CDATA[<p>Panel:</p>
<p>Richard Lorber – Kino Lorber<br />
Jill Burkhart &#8211; EPIX<br />
Shawn Bercuson – Prescreen<br />
Stephanie Sharis – Snag Films<br />
Jonathan Marlow &#8211; Fandor</p>
<p>&nbsp;</p>
<p>Having a strategy doesn’t assure success; but not having a strategy almost surely assures failure.</p>
<p>Kevin Smith does a great job of curetting and growing his base even while the project if being made. This has great payoff when the project is finished and you are ready to distribute.</p>
<p>Sometime if you are only on the silver screen, you are alienating some of your audience. So make sure you are showing your film where your audience would normally want to see it.</p>
<p>It’s not just important for the film to talk about something important, but even more so for you to give people a reason to care.</p>
<p>&nbsp;</p>
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		<title>“Warp”ed Film-making</title>
		<link>http://www.dailymirror.us/?p=1935</link>
		<comments>http://www.dailymirror.us/?p=1935#comments</comments>
		<pubDate>Fri, 23 Mar 2012 13:55:44 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[SXSW 2012]]></category>

		<guid isPermaLink="false">http://www.dailymirror.us/?p=1935</guid>
		<description><![CDATA[<p>Presenter: Barry Ryan – “Warp” Films</p> <p>Warp Films – 10 years<br /> 18 Films<br /> 5 TV series<br /> 6 BAFTAs<br /> 1 World Record – Most amount of zombies at a festival.</p> <p>Parent company is Warped Records.<br /> Check these out: Four Lions; Submarine; Kill List<br /> Everything was defined by Deadman Shoes.</p> <p>Warp Records [...]]]></description>
			<content:encoded><![CDATA[<p>Presenter: Barry Ryan – “Warp” Films</p>
<p>Warp Films – 10 years<br />
18 Films<br />
5 TV series<br />
6 BAFTAs<br />
1 World Record – Most amount of zombies at a festival.</p>
<p>Parent company is Warped Records.<br />
Check these out: Four Lions; Submarine; Kill List<br />
Everything was defined by Deadman Shoes.</p>
<p>Warp Records came about by two guys just decided they wanted to start a record label to rep the music they were hearing in clubs. The film side started very much the same way based on their success with music, they figured, “Hey, we can do that” and used many of the same creative contact to begin a film company.</p>
<p>Warp Records was able to use their pre-existing network of distribution for CD’s to push out the first short they made. Coincidentally, they won a BAFTA the day before it released.</p>
<p><span style="text-decoration: underline;">Warp Records Principles</span></p>
<ul>
<li>Make Good Stuff</li>
<li>Look After Your Artist</li>
<li>Look After you Audience</li>
<li>Take Risks</li>
</ul>
<p>&nbsp;</p>
<p>Workflow:<br />
30 Days Prep<br />
30 Shoot<br />
150 Days Post<br />
Total: 210 Days</p>
<p>10 hour per day<br />
2100 hours per film<br />
18 films X 2100 hours = 37500 hours of film-making</p>
<p>They have gotten something out of every single one of their films. What you end up relying on is what people can do, not so much a degree or masters.</p>
<p>The best people in the filmmaking industry are constantly making films. The best advice you can give is to someone who wants to be a filmmaker is to constantly be making film.</p>
<p>They would go to BBC4 and say, look we are going to make this film, would you like to be apart of it? Because we are going to make it anyway. “We think we can raise  750,000 to make this film and make it with that budget. Do you want a part of this?”</p>
<p>The Director and lead actors would make a special cut for the Exec Producers who would finance the film and sign items and send it to them as a special thanks.</p>
<p>You need to be able to trust your artist (filmmaker) especially in large decisions.</p>
<p>When you are trying to decide what projects to make, you MUST love it. You can’t buy into if you don’t love it (or else you are a charlatan). If you are going to be spending 2 years of your life on a project (from creation to distribution), you must love it.</p>
<p>When working with your crew, you have to make people want to do it. Filmmaking can be the best job in the world. But make it that way for your crew as well.</p>
<p>The best way you can reduce what a film costs is shoot for less days.</p>
<p>They are doing a film where the crew got paid but also got part of the Adjusted Gross which means they get a piece of the film success upfront and as the film continues to do well.</p>
<p>There is a democratization of filmmaking because of how technology is making it more accessible to everyone.</p>
<p><span style="text-decoration: underline;">Keys For Successful Indie Filmmaking Company:</span></p>
<ol>
<li>Take Risks</li>
<li>Support the Artist (Filmmaker)</li>
<li>Make What You Love – You’re the person selling; YOU have to buy into it or no one else will.</li>
<li>Love What You Make –</li>
<li>Be Nice – Make it an environment that other people WANT to come back to over and over again.</li>
</ol>
<p>No one ever makes money in the box office. But it is in the distribution.</p>
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		<title>A Conversation with Joss Whedon</title>
		<link>http://www.dailymirror.us/?p=1931</link>
		<comments>http://www.dailymirror.us/?p=1931#comments</comments>
		<pubDate>Fri, 23 Mar 2012 13:44:20 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[SXSW 2012]]></category>

		<guid isPermaLink="false">http://www.dailymirror.us/?p=1931</guid>
		<description><![CDATA[<p>They wrote Cabin in the Woods in three days – 15 pages per person for three days. Joss wrote 27 pages in one day, which was a personal best.</p> <p>My favorite thing is to go into a movie to TV show not knowing a thing. I want people to be surprised by what they see; [...]]]></description>
			<content:encoded><![CDATA[<p>They wrote Cabin in the Woods in three days – 15 pages per person for three days. Joss wrote 27 pages in one day, which was a personal best.</p>
<p>My favorite thing is to go into a movie to TV show not knowing a thing. I want people to be surprised by what they see; not random but not what they expect.</p>
<p>He loved Danny Boyle’s Sunshine.</p>
<p>There are many horror movies that go into Cabin: Early Nightmare on Elm Street, Halloween, The Thing, The Romero Trilagy. They didn’t want to do special tricks or the typical shakey cam. They wanted to shoot it almost old school.</p>
<p>This film was written before Dr. Horrible; they wrote it before the strike. Cabin was really the first time that he really kinda cut loose; and it was closely followed by Dr. Horrible. “They were both ragingly ridiculous.”</p>
<p>The Avengers – A longer courtship process with Marvel that Joss didn’t even realize he was in; he thought he was just doing some consulting work.</p>
<p>In making it, because he was writing, shooting, and editing at the same time, he only hit sheer panic three times (jokingly). It’s important to have freedom to move and improve around inside of a strict structure; But you can’t just make it up as you go along because that doesn’t work.</p>
<p>Restrictions of budget, etc can be really useful. When you can have everything, it is very hard to make things feel real and lived in. When you are having to work around obstacles, you have a better challenge. Sometimes you can tell when a movie has everything and it isn’t good.</p>
<p>There is a little vernacular that we have that we don’t understand that says when the light is perfect and everyone looks just right, there is going to be a disconnect. You need the flaws and scratches to make it feel real.</p>
<p>“I am a fan boy!” He wants to see all the members of the Avengers do what they would do as their character. When you look at the team, it makes no sense at all. But he likes that because it doesn’t make sense to them either.</p>
<p>“I’m not ready to be post-modern about superheroes yet.”</p>
<p>He approached this as if he was making a war movie; not just a bad guy / good guy movie. The War movie lets you see wave after wave and get that feeling like I am not going to make it out alive.</p>
<p>“The bad guys are the Vulcans.”</p>
<p>In Avengers, the villain is not the Cree or the Scrolls; in fact, they aren’t even in the movie. They are to complex a character to try to do in this first movie.</p>
<p>“For years I thought about doing “Much Ado About Nothing” but never had a take on it. So I didn’t do it.”</p>
<p>They shot MAAN in 12 days; Everyone had a reason to be there. With Shakespeare, there is a lot of “Why is he doing this?” Each Character needs to have an arc and a purpose.</p>
<p>Belweather Studios – In Your Eyes</p>
<p>“If I couldn’t put my whole soul into making the Avengers, I shouldn’t be making it. It’s not like the Clint Eastwood thing of one for them and one for me. If I am not fully invested in it, you will be able to tell.”</p>
<p><strong>How do you write?</strong></p>
<p>I dislike revision. And I will tell you why…that is more work. I didn’t write a first draft even in school. I don’t write anything down until I am sure of it. I will walk around the room and act it in my head until I like it. Then I write it down. There is a tiny theater of me in my study. It is excellent and it gets great revues.</p>
<p>I will write down an outline over weeks and weeks and weeks. I am very, very fierce about structure. It is a terrible idea to write without structure. I have done it a couple of times and it was cool for that time but ultimately I always come back to structure as the best way for me.</p>
<p>“Found Footage is a step backwards in the right direction for classic horror films.”</p>
<p>The great thing about writer is you get exactly the write amount of attention.</p>
<p>Building audience – it is all about having a passion for the thing you love. Many people read Buffy and it still took years to get it made. It takes time, but you have to keep fighting for it.</p>
<p>Every single time, I am surprised when it doesn’t work out. At some point it stops being naive. Talking about Goners.</p>
<p><strong>Which Structure do you prefer TV or Movie?</strong></p>
<p>I prefer the lifestyle where I don’t have to choose but if you put a gun to my head I would say TV. Because you get years to work with them and the actors gets to develop the character.  TV lets you put something out there and letting it grow. Movies are used to boil a story/topic/MDQ down to a primarily thing.</p>
<p>One of the things you have to know is where your decision making passion lies…Take casting: I had to take a step back from casting anything but major rolls. You have to figure out where you can NOT spend your energy (delegate) so that you have energy left for the important parts. However, stress can bring a certain state where you can get so much done.</p>
<p>The Networks have a particular agenda and it has nothing to do with content. That isn’t a dis on them but it is a business model to make money. So they can not be swayed by creative decisions because they can not risk losing the money.</p>
<p>It is an exciting time to go directly to an audience but it can be dangerous too.  Sometimes the networks prep for a show gives the audience a context to watch a show. But when you don’t have that, it may not be as well received.</p>
<p>Check out Wastelanders.</p>
<p>&nbsp;</p>
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		<title>Creating the Code: A BBC Transmedia Documentary</title>
		<link>http://www.dailymirror.us/?p=1927</link>
		<comments>http://www.dailymirror.us/?p=1927#comments</comments>
		<pubDate>Fri, 23 Mar 2012 13:36:33 +0000</pubDate>
		<dc:creator>Brandon</dc:creator>
				<category><![CDATA[SXSW 2012]]></category>

		<guid isPermaLink="false">http://www.dailymirror.us/?p=1927</guid>
		<description><![CDATA[<p>How do you create a transmedia experience accessible for the largest broadcast audience?</p> <p>Why Transmedia, anyway?</p> <p>Typically BBC 2 documentary usually means 1-2 millions makes aged 55</p> <p>For this show, they wanted to do something younger: so they came up with the idea for a treasure hunt.</p> <p>&#160;</p> <p>The Code is a three part series:</p> [...]]]></description>
			<content:encoded><![CDATA[<p><strong>How do you create a transmedia experience accessible for the largest broadcast audience?</strong></p>
<p>Why Transmedia, anyway?</p>
<p>Typically BBC 2 documentary usually means 1-2 millions makes aged 55</p>
<p>For this show, they wanted to do something younger: so they came up with the idea for a treasure hunt.</p>
<p>&nbsp;</p>
<p>The Code is a three part series:</p>
<ol>
<li>Watch the show – 3 TV episodes
<ol>
<li>The code breaker – 6 questions – To get a password</li>
<li>This will give you three passwords over three episodes to unlock the clue.</li>
<li> 3X3 Youtube Videos
<ol>
<li>Would reveal numbers (like the 6 in the flying birds)</li>
<li>3 games – on Flash Portals
<ol>
<li>Kingdom of Catapults</li>
<li>Pizzaria</li>
<li>Master of mosaics</li>
<li>(missed the name of this one)</li>
<li>This equals three keys/clues to the treasure hunt – this would lead to unlocking the next level.</li>
</ol>
</li>
</ol>
</li>
</ol>
</li>
</ol>
<p>Grand Prize – 3D nested object made by a 3D printer</p>
<p>&nbsp;</p>
<p>Game Design Concepts</p>
<p>Broadly inclusive but satisfying for all</p>
<p>Different levels of participation</p>
<p>Carefully considered difficulty core</p>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;">Inspired  by Masquerade Treasure hunt:</span></p>
<p>Keys to success:</p>
<p>Individual puzzles relating to show concepts</p>
<p>Continue with Supplementary material in book from the hunt</p>
<p>Construct second level puzzle</p>
<p>Second part of The Code treasure hunt:</p>
<p>Puzzle Book – 86 Pages – With regular puzzles and deeper hidden clues.</p>
<p>&nbsp;</p>
<p><strong>What’s the best way for game and TV productions teams to work together?</strong></p>
<ol>
<li>Everyone was on board – All the people in the decision making change was on board with the idea of having a treasure hunt and people should discover something.</li>
<li>Embedding Your Producer– This is to counter poor communication between the TV/Game teams. Matt was imbedded right next to their producer at the BBC so they were together. If you have those poor communication problems, it makes everyone more conservative in their creation. So eilimating that makes it so much better!</li>
<li>Joint Goals &#8211; BBC Web Producer embedded in TV production Team as they traveled. This allowed the needs of the Web/Game team to be addressed while they are shooting the images they will work with in post.</li>
</ol>
<p>&nbsp;</p>
<p><strong>What advantages and disadvantages to interactive and TV teams working together:</strong></p>
<p><span style="text-decoration: underline;">Disadvantages</span></p>
<ul>
<li>Uncertainty at every step along the way – Sometimes in production, things get cut. And so from the web/game side, if something gets cut, it can have a lot of ramifications.</li>
<li>Unknown TX date! – It can be difficult to plan things around schedules when you don’t know what the air date is.</li>
<li>Different Schedules – TV can change very late in the day which is hard for the Web teams.</li>
<li>Legacy tech and legal problems</li>
<li>Embrace the madness</li>
</ul>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;">Advantages</span></p>
<ul>
<li>Massive synergy for driving audience to tv and website</li>
<li>From Game Side: Rich video to explain difficult science concepts</li>
<li>From TV Side: Games can delve into concepts in a richer way.</li>
</ul>
<p>&nbsp;</p>
<p><strong>Just the Facts:</strong></p>
<p>1.7-1.8m viewers for TV</p>
<p>20-40% boost including time-shifted figures (iplayer.com, etc)</p>
<p>Over 1Mil+ players of games</p>
<p>Very High Engagement times – 24min average session time on Master of Mosaics!!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong>What are the practical and information security implications of running this kind of treasure hunt?</strong></p>
<p><span style="text-decoration: underline;">Security</span>:</p>
<ul>
<li>Two stage treasure hunt with firewall</li>
<li>Don’t write anything down ever
<ul>
<li>Don’t text it ever</li>
</ul>
</li>
<li>Encrypt final treasure hunt data</li>
<li>Only two people knew the Final Answer</li>
<li>You would not believe the lengths to which people will go</li>
</ul>
<p>&nbsp;</p>
<p><span style="text-decoration: underline;">Practical:</span></p>
<ul>
<li>Can’t tell how long the solve will take – The idea was to last longer than 3 days but not so difficult it would take longer than 3 weeks.</li>
<li>Who’s going to win? You don’t know who’s going to win…</li>
<li>It might be broken. In fact, if you are going to do a treasure hunt of this magnitude, it IS broken somewhere. Chances are you made a mistake somewhere. In fact, it is definitely broken (if it’s complex and done quickly)</li>
<li>Need to impress entire team how important the details are.</li>
</ul>
<p>&nbsp;</p>
<p><strong>Five Takeaways:</strong></p>
<ol>
<li>It can never be to easy too get into. – You have to make the entrance very straightforward.</li>
<li>Embedding is essential.</li>
<li>Embrace the uncertainty. Be Prepared. Things will not go completely according to plan</li>
<li>Players can get crazy. Things will go wrong.</li>
<li>Massive engagement and viewers boost (and people love this)</li>
</ol>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>Bbc.co.uk/code</p>
<p>Sixtostart.com</p>
<p>Lovelymedia.co.uk</p>
<p>&nbsp;</p>
<p>The interactive portion cost about 120-130K pounds</p>
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